WHITE VALLEY HOTELS & RESORTS
Hospitality • Digital Marketing • Performance Campaigns
The Challenge
inquiries and improve lead quality in a highly competitive hospitality market, while maintaining a strong brand image across multiple properties.
The main issue was low conversion efficiency and inconsistent campaign performance.
The Solution
I developed a performance-focused marketing system combining clean landing structures, optimized conversion paths, and targeted Meta & Google ad campaigns.
The strategy focused on:
- Clear audience segmentation
- Conversion-optimized creatives
- WhatsApp-based lead flow
- Continuous performance optimization
The Result
Improved lead quality and booking intent
Reduced cost per lead
Stronger brand positioning across digital channels
More consistent and scalable campaign performance
This approach helped move the brand from scattered campaigns to a structured, performance-driven system.
The strategy focused on:
Digital Marketing Strategy
Performance Advertising (Meta & Google)
Funnel Optimization
Reporting & Optimization
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