I Help Hotels & Businesses Scale with Performance Marketing Not Guesswork

Mohamed Ashraf Creative Director portrait, professional headshot, digital marketing expert

01. About

Mohamed Ashraf

Senior Graphic Designer | WordPress Design Expert
| Digital Marketing Specialist

with over a decade of experience in transforming brands. My expertise lies in the intersection of high-impact design and data-driven digital strategy, particularly within the Hospitality and Service-Based sectors. I am dedicated to delivering creative solutions that are not just visually stunning, but strategically built for growth and measurable results.

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Creative Director | Graphic Designer | WordPress Design Expert | Digital Marketing Specialist Focused on Growth & ROI with hands-on experience building brands, campaigns, and digital systems across hospitality, tourism, services, and personal brands.

My name is Mohamed Ashraf

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A

History

2021 — Now

Foundier
Oxygen Design

2022 — Now

Freelance & Designer

2020 — 2021

Graphic Designer
White Valley

2015 — 2020

Design Director
Egypt sol travel

2013 — 2014

Digital Marketer
Panic Trading

2013 — 2014

Front-end Developer

Companies I've collaborated with

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Why Choose me

The Creative Director's AdvantageStrategy Before Execution: Every project starts with a deep dive into your business goals. We don't use templates; we engineer custom solutions for maximum impact.Creative + Performance Mindset: I bridge the gap between stunning design and measurable marketing performance. My focus is on clarity, conversion, and scalability.End-to-End Control: From brand positioning to website development and ad campaigns, you benefit from one unified vision, ensuring a cohesive and powerful brand experience.

Awards & Features

Special Kudos Award

CSS Design Awards

Early 2023 Portfolio

Special Kudos Award

CSS Design Awards

Early 2023 Portfolio

Special Kudos Award

CSS Design Awards

Early 2023 Portfolio

education

2021 — Now

Diploma in Graphic Design

2022 — Now

MBA - Digital Marketing

2020 — 2021

Graphic Designer

2015 — 2020

Design Lead — Design Director

Portofolio teaser

Selected Work That Speaks for Itself
Brand systems, digital campaigns, websites, and performance projects across hospitality, tourism, and service-based businesses.
Each case study focuses on:
The problem -The strategy -The execution
The outcome

TooL Stack

02. Who I'm

The Professional Journey

Over the years, I moved from being a hands-on designer into a strategic role that sits between creative direction, marketing performance, and business thinking. I’ve worked with brands that needed visibility, hotels that needed bookings, tourism businesses that needed consistent demand, and founders who needed clarity.

I didn’t grow by collecting titles.
I grew by solving problems under pressure.

That evolution led to the creation of Oxygen Media Studio — a studio built on the idea that creativity without structure is noise, and marketing without taste is damage.

04. Industries & Experience

My work spans multiple sectors, with deep focus on

Hotels & Hospitality

Brand positioning, booking funnels, paid campaigns, and digital presence for hotels and resorts.

Tourism & Travel

Demand generation, multilingual marketing, content systems, and conversion-focused campaigns.

Branding & Creative Direction

Identity systems, visual language, and brand clarity for businesses and personal brands.

 

Advertising & Performance Marketing

Meta and digital campaigns built on data, structure, and testing — not assumptions.

Across these industries, the constant challenge is the same:
Attention is expensive. Trust is fragile. Execution matters.

05. What I Actually Do

Brand Strategy & Identity

Positioning, brand architecture, visual identity systems, and messaging frameworks built to scale — not just look good

Creative Direction

End-to-end creative leadership for brands that need consistency across content, ads, design, and digital touchpoints.

Digital Marketing & Media Buying

Performance campaigns on Meta, Google, and social platforms — optimized for leads, bookings, and revenue, not vanity metrics.

WordPress Website Design

High-performance WordPress websites designed as conversion tools — fast, structured, multilingual, and SEO-ready.

If you’re looking for someone to make something look nice,
this won’t be a fit.

If you’re looking for someone who understands how brands grow,
how people decide, and how systems scale,

then we can build something meaningful and effective.

I worked with largest
global brands